Effective Marketing/Selling Skills

Soft Skills
  • Sales process – approaching customers, generating interest, furnishing the details of products/services and closing the sale
  • Understanding customer needs
  • Making sales calls more effective and result-oriented
  • Planning and preparation for a sales call; techniques to be adopted during the sales call; introspection after the call
  • Handling objections of customers – Types of objections (factual, partial, perceptual) and techniques for handling each objection segments ; closing the sale
  • Improving the market share; sales forecasting and sales budgeting; monitoring the achievement Vs. sales target and taking corrective action
  • Market intelligence and its application to increase the sales
  • Gathering market information and feeding the same to manufacturing unit for product improvisation and to tailor the product as per market needs
  • Techniques for outstanding amount collection
  • Qualities to be developed by a sales person
  • Importance of dressing, grooming, personal hygiene for a sales/marketing person
  • Communication and presentation skills of a sales/marketing person
  • Communication cycle in a selling background – communicator, message, means and opinions of the customer
  • Effective communication with customer – planning, rapport building, structuring the sales talk, choice of words, eye contact, display of confidence and positivism, empathizing with customer, holding attention of customer, clarity in expression, voice modulation, pacing and leading questions
  • Developing listening skills – types of listening, barriers to listening and how to guard against them
  • Adopting the right postures and gestures to supplement the sales talk
  • Observing and interpreting the body gestures of customer and moderating the communication with respect to these cues
  • Social/Corporate etiquette, courtesy, hospitality, affable manners, dining etiquette, table manners
  • Non-verbal communication in sales backdrop – proxemics, artifacts, para language, chronemics
  • Identifying types of customers – intelligent, talkative, passive, emotional, price-conscious, impulsive, confused, complaining, closed-minded, procrastinating, aggressive, sarcastic, positive, helpful, co-operative, elderly, younger, skeptical, suspicious, lady, indifferent, rude, techniques to handle each type of customer
  • Allocating time for prospects and regular customer-Time Management of a sales person
  • Sustaining highest self motivation level in the most testing and frustrating circumstances while interacting with customer
  • Power and importance of internal communication, value and belief systems of a sales personnel Stress inducing situations in selling profession and how to manage stress
  • Effective training techniques
  • Participative and interactive programme
  • Average Rating given by the participants: +9
  • Contents can be customized to your needs